In 2014, Always brand put out “Always #LikeAGirl” – a video that creatively reviews the concept that doing something “like a girl” is not an offensive description. The viral success of this video has surpassed 90 million views worldwide. Always started an effort to bring to the forefront that it’s OK to be a girl, to walk like a girl, to talk like one and even to throw like one.
Well, I was a right-fielder in softball and usually played the quarterback in football with the “guys” in college, so to me, “like a girl” could mean “capable,” “strong,” and other descriptions that don’t appear “weak” or unwanted.
Kelly Wallace echos that notion in a recent piece on CNN called “How to teach girls to be confident #LikeAGirl.” Kelly notes that she first started calling her daughter a beautiful little girl, then decided to see how many empowering words she could come up with. “Daring, adventurous, brave, curious, passionate, compassionate, funny, determined…” were just a few.
Unfortunately, as noted by Dana Santas, yoga trainer for teams such as the Tampa Bay Rays and Philadelphia Phillies, the media “…significantly increases women’s dissatisfaction with their bodies and their likelihood of developing unhealthy behaviors, like eating disorders.”
Enter Fitness Champions
Where originally the media may have caused a negative impact on women’s perception of their bodies, things are changing. Even in the fitness world, which previously focused on male health and exercise, things have grown to encourage women to be active, athletic, healthy and conscious of what they can achieve.
According to Dana’s CNN article, fitness champions such as Tony Gentilcore “…works with clients of both sexes…[and]…is a big proponent of shifting women’s fitness motivation away from appearance.” The key measurement becomes performance rather than appearance.
4 Moves Recommended
In her article, Dana shares with us four exercises that “…work your whole body through primary functional movements: pulling, pushing, hinging and squatting.” Visit CNN here to read her description of the exercises that include chin ups, push ups, deadlifts and squats.
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