It’s been proven time and time again – the cost to get new members is much higher than the cost to keep current members. A focus on rewarding membership loyalty is beneficial to your health club.
Build a relationship with customers which will express more interest in their health than their wealth. Here are a few ways to retain existing members without engaging in pushy internal sales tactics:
Motivate members to practice healthy behaviors. Wellness programs are a popular trend often offered through a customer’s employer. Partner with the employers or the patron’s insurance company to be listed as a preferred provider list cooperating workout facilities.
Make Scheduling Easy
Use intuitive software that allows members to sign up for classes, manage gym visits and view the facility’s programming schedule. If a customer books regular activities, he or she is more likely to stay involved. Help the customer by emailing or texting reminders.
The Society for Cardiovascular Angiography and Interventions (SCAI) says one of the most common reasons why people stop exercising is boredom. Your facility can work against mental fatigue by offering a variety of activities. Take notes from the fast food industry which usually offers seasonal products. Add a hip-hop aquatics class for the summer or an 8-week group cycling class towards the end of autumn.
What does your health club do to increase retention?