Trade Shows Work
Trade shows are a proven way to help connect businesses to other businesses and consumers. When you go to a trade show, it’s about more than just seeing what’s shiny and new and being a part of the commotion. Rather, it’s a major investment that you need to see a return on. If you have looked at all the reasons why to go to a trade show or even to send your staff, then you are ready to learn how to make the biggest bang for your buck! Let’s review a few of the most important things to focus on in order to make a trip to a trade show truly successful.
Have A Plan and Stick To It
Your first step starts before you even get there. As soon as you hit that show floor, you want to be ready to maximize your time and efforts. What that means is you need to have a plan. Be sure to stay in the loop when it comes to communications coming from the event holder after you have registered to attend. They will be sending you pertinent information on featured speakers, participating vendors and other events going on related to the show. Before I go to a show, I visit the event holder’s website to get a complete list of the vendors. You can sometimes even get a map of the various booth locations. This will allow you to review what areas are most important to visit, what you would like to visit and what you can completely scratch off your list. If you get a booth map, you can map out your route in advance and make the most of your time!
Secondly, by reviewing the list of speakers and classes ahead of time, you can plan out which ones apply to you. Only go to those that can truly help your business. If there is more than one and you have brought along some of your staff, then you can divide and conquer. Just be sure to have them take good notes! After you have gathered all your information, make an itinerary. If you schedule your time and pre-plan to visit your ideal vendors and speakers then you will spend way less time getting lost in the traffic.
Take Notes and Gather Information
Thirdly, prepare yourself and your staff with reasons why you want to visit particular vendors and speakers. Include a list of specific questions you might have for them. Then, take notes and ask for pamphlets from each business. A trade show is a great opportunity to get you face to face with other companies. You can learn from some of your competitors, get tips on how to improve your profits and learn about the latest and greatest in supplies and equipment. You can also find out what services are out there that are tailored to your specific business needs.
Don’t Forget To Network
Lastly, don’t forget to schedule time to enjoy yourself and network! You can learn so much by getting acquainted with other like-minded professionals. By networking with others at a trade show, you can build a great support system, learn from other businesses’ mistakes and successes and become connected with reputable referrals. Even better yet, you could be referred! Even though it is common that trade shows bring in businesses and attendees from all over the country, you never know who they might be connected to that is right in your backyard!
By going to your next trade show with a well-developed plan and reaching out to connect with others in order to learn from them, you can turn another business expense into a huge profit-maker!