In today’s fast-paced, highly digital world, it has become intimidating to many small business owners to market their business through modern media outlets. Marketing has become more digitized than ever and for some, the task of owning their place within social media is completely overwhelming. Fortunately, it is not nearly as difficult as it looks. However, learning to use social media as a marketing tool for any business today is an absolute must.
Web Is Where It’s At
Just as you are reading this blog, you have become part of the consumer market that is searching for information via the web. Blogging is one of the most utilized marketing tactics in social media today as it allows a person to tell a story about themselves, their business or any other topic they feel is relevant to their consumer.
Writing a blog can seem like a daunting task to many as they feel they are not “writers”. Rather, they are specialists in their specific industry. The good news is that you don’t have to be a professional writer to get a quality message out to the public that people want to learn about. The even better news is that many individuals and businesses are using video as their chosen form of blogging. If you’d rather speak to your consumer than write to them, then you are in luck. Video is becoming the best way to break through the social media clutter and allow you to get out an even more personable message.
Limitless Viewership With Video
Video is a simple way to create a message and get it out to the public quickly! There are many places within the web that you can put a video so you can maintain consistency with your message and reach a wider audience. As business owners, we all want to reach as many people as possible that would be interested in our type of service. What better way than to use an outlet that allows consumers to view your message, comment on it and like or share it so that it creates a limitless web of viewers. Think about the impact of just one person that likes your message. Simply by clicking that little thumbs up or like button they are letting up to hundreds or even thousands of people know that they like and even trust what you have to say. By the click of that little button, they have helped you create credibility. By sharing, the impact can be even more contagious.
Creating Video Is Easy
The task of creating a video to reach so many people can seem scary in and of itself. However, with today’s technology and the personal nature of blogging, it doesn’t have to be. Depending on the depth of your content, you can create a message, record with a smartphone and upload a video in under an hour.
For a step by step instruction on how to create your video, read our blog on how-to create a video for your business. This will give you direction on how to get started. Before you know it, you will be posting videos and owning your place within the social media market!